Why stories, not software still rule marketing
Without an authentic message behind them, social media and digital marketing campaigns will fall flat, warn three Fortune 500 brand storytellers.
Business
Employment for computer programmers in the U.S. has plummeted to its lowest level since 1980—years before the internet existed
The job drop’s correlation with the rise of ChatGPT has led some to believe we’re seeing how AI will impact future coding jobs.
Wall Street’s recession odds are starting to look like a coin flip as Trump refuses to back down on his trade war
"If we would continue down this road of what would be more disruptive, business-unfriendly policies, I think the risks on that recession front would go up."
The founder behind $3 billion beer giant Samuel Adams dropped out of Harvard because the school of life taught him more about entrepreneurialism
Jim Koch says the Ivy League institution doesn’t teach one crucial skill for entrepreneurs.
Economists are trying to quantify what Trump’s trade wars could do to the economy. There’s little precedent
Economist Steve Hanke of Johns Hopkins University puts it succinctly: “You can’t win a trade war,” he says.
NATO countries are having second thoughts about buying America’s F-35 as the ‘predictability of our allies’ is doubted amid Trump’s seismic shifts
"There are several options that must be considered, particularly in the context of European production."
Facebook ramps up TikTok battle by letting creators monetize their Stories
Some members of the beta program say they’ve already made $5,000.
Signs of recovery for John Lewis after strategic reset, but ‘the best is yet to come’
New chair Jason Tarry said that the Partnership “has the right plan focused on retail”, and it certainly feels like the business is back to being run by retailers.
