The path to net zero that doesn’t punish consumers, businesses, or politicians
Carbon-pricing markets can be designed in a way that works for everyone—and quickly reduces greenhouse gas emissions.
BYRich Lesser and Feike Sijbesma
Rich Lesser is the global chair at Boston Consulting Group (BCG) and serves as chief advisor to the World Economic Forum Alliance of CEO Climate Leaders. Feike Sijbesma is the chair of the supervisory board at Philips and the founder of Darwin International.
