Jimmy John’s enters value meal price wars with $10 deal
Move follows discounts by McDonald’s, Wendy’s and more
The race to lure hungry diners into fast-food restaurants has a new contestant.
Jimmy John’s is the latest chain to unveil a value meal combo, announcing the “$10 Total Package Meal” on Monday. The deal will include an 8-inch sandwich, bag of Jimmy Chips, choice of dessert from cookies and brownies, and a regular-sized drink.
“We know there are a lot of value offerings on the market, but with the introduction of the $10 Total Package meal, our guests don’t have to choose between price and quality,” Jimmy John’s vice president of brand experience, Jeff Cobb, said in a statement.
Fast-food chains have been slashing prices all summer to win back customers who have grown frustrated with rising prices. This year has seen plenty of claims of “McFlation,” which followed reports of about $8 chicken sandwiches and $18 Big Mac meals. (McDonald’s CEO Joe Erlinger addressed that last month, issuing a public letter to counter what he called the “viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates.”)
McDonald’s, since June, has offered a $5 meal at most locations nationwide and has extended its availability until at least the end of this month. Wendy’s and Burger King, along with several other chains, meanwhile have offered deals of their own.
Last week, McDonald’s, the leader in fast-food sales, reported its same-store sales fell for the first time since 2020.
